Home Campaigns newsflash
Feb 07
Tuesday

Take your positioning statement to market

Your campaign strategy needs to be leveraged just as you would leverage a stock portfolio. Don't put you entire market budget into one type of campaign; if it doesn;t work you are out of budget and leads! Strike a good balance of mail, media and internet strategies. 

newsflash
Here you will find an example set of FAQs.

CRM Systems closes more deals!                                                                                                                                                                                 

Tracking leads that are generated from multiple sources can be difficult.  A true CRM should provide you with more than just a database that tracks names, addresses and leads.  A TRUE CRM also should provide the integration being your marketing and sales efforts.  It should provide a quick and easy or even automated way to stay in touch with your customers and prospects.  When you can keep track and process leads generated through a marketing and  sales process - your close ratio WILL increase.Try out a live version of SugarCRM by CLICKING HERE and entering the following:

UserID = "admin"

Password = "admin"

Or just take my CRM No Brainer Challenge so we can get together and discuss CRM options. We can provide support to Salesforce.com, SugarCRM and VTiger

 


 
Relationship Selling

 Sales is and always will be a relationship business! 

                                                                                                                                                                          

By focusing on lead generation with a positioning statement...you create market gravity that allows you to build relationships with more qualified buyers.

I'm in the process of writing a book is titled “Book of Repulation – A Sales Prophecy in the Information Age” because it’s ALL about creating a REPULATION!   No - this is not a typo or a word spoken by President Bush. Repulation is the combination of two very attitudinal components – Reputation and Relationship. 

The order of this combined word is very important.  First come Reputation then Relation.  In today’s fast paced, information pounding world you need to build a reputation before you can ever create a relationship.   I define a reputation as something that will create your target market to take notice of you.  Those targets need to believe that you have something of value before they will give up any of their time to meet with you.  Without a reputation you will find it hard to even get in the door.  What is your reputation?  Do you have one?  Can you have a reputation without attitude?  I’m not talking about an ego centric attitude.  I’m talking about an attitude that SCREAMS – I’m worth talking to – I add value!  Does it scream enough for someone other than yourself to talk about it to another person?   
 
Content Management Software

Web Portals provide more information at a single glance!                                                                                                                                                

Don't think your visitors are reading your website verbatim! If you are reading this - you clicked on my newsflash.  Something about a newsflash that sounds important!  Well this is - important that you email right now and tell me what you think! This e-mail address is being protected from spambots. You need JavaScript enabled to view it

OK - maybe you need some more convincing. A web portal or CMS will allow your website to be more interactive than just tabs and clicks. Here are just a few extensions that can be added to a basic web portal: 

  • Event Management and Calendar - Let your customers know where you will be and when!  Even let them register at your site. 
  • Document Management - Wouldn't it be nice to say just download our brochure, article, spreedsheet etc from our website. 
  • Community Builder - Set up your own community of customers and prospects - allow them to share ideas together in a forum 
  • Blog - Got something important to say - Say it in a Blog. 
  • Email - Send out mass emails to your customers and prospects.  As your community grows so will your email list
  • Calculators - Add calculators to your website with ease. 
  • Project Management - Track customer projects with secure log-ins 
  • News Feeds - Add news feeds that are linked to your product or service - fresh content every hour that you do not need to manage
  • Forms - Manage forms used to gather important data. 
  • AND MANY MORE - There are over 4500 extensions to solve most of your web needs. 

 


 


Home Campaigns newsflash