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Market Playbook

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Contact Us

Paul J. Van Erem , President

mymarketplan.com

15015 Lake Side Dr

Basehor. KS 66007

Phone: 913-220-7436

www.mymarketplan.com

Skype: mymarketplan.com

paul@mymarketplan.com

Associations

Website Style

Perhaps you don't like the colors of this website. Then just change it! Preview the different styles this particular website can be shown in. Our websites offer flexibility and easy content editors built in. No need to purchase software - just log in and add or change sections of your website. More

Testimonial

For our WIN for KC Women’s Triathlon event, mymarketplan.com designed a brand new website in very little time really helping us to raise the bar on this event. Until event day, race participants and potential participants use the website as a guide and tool, and essentially form their opinions and expectations for the race based off of the overall look and feel of the website. Not only does it look great, edits are made easily without knowing special code to make changes or add new content. - Ashley Broockerd, WIN for KC Assistant Director

Mission Statement

To help our clients achieve sustainable growth with a "process, technology and organizational coaching" approach to discover new and innovative ways to attract customers.

About Us

Simply stated - we want to level the playing field for small to mid-sized companies. Marketing is NOT sales and sales in NOT marketing! However they can not survive without each other. mymarketplan.com streamlines the market process, generating more leads and creating a true sales culture within our clients. Through the use of open source, SaaS or Cloud Computing applications your company can perform at a higher level of efficiency. In turn, this makes your company grow stronger and faster.

Marketing and Sales Process

Integrating the Marketing and Sales processes is a critical component for sustainable growth because your MARKET PLAN determines your positioning and lays out a path of least resistance to produce enough QUALIFIED leads. A good plan needs to leverage a number of marketing initiatives that will push leads through a defined sales process that is proven to close leads with a "WIN"!The illustration below demonstrates a typical marketing and sales process. (Read More)

Relationship Selling

Sales is and always will be a relationship business!

By focusing on lead generation with a positioning statement...you create market gravity that allows you to build relationships with more qualified buyers.

I'm in the process of writing a book is titled “Book of Repulation – A Sales Prophecy in the Information Age” because it’s ALL about creating a REPULATION! No - this is not a typo or a word spoken by President Bush. Repulation is the combination of two very attitudinal components – Reputation and Relationship.
The order of this combined word is very important. First come Reputation then Relation. In today’s fast paced, information pounding world you need to build a reputation before you can ever create a relationship. I define a reputation as something that will create your target market to take notice of you. Those targets need to believe that you have something of value before they will give up any of their time to meet with you. Without a reputation you will find it hard to even get in the door. What is your reputation? Do you have one? Can you have a reputation without attitude? I’m not talking about an ego centric attitude. I’m talking about an attitude that SCREAMS – I’m worth talking to – I add value! Does it scream enough for someone other than yourself to talk about it to another person?

Providing "Growth Plans" through process, technology and culture